Big update for the FAM: the POKA VIP Hoodie is changing.

Until now, it was a free reward once you hit 800 loyalty points. From now on, reaching VIP status unlocks the option to purchase the hoodie at a members-only price of CHF 69.90 — instead of receiving it for free.

Why the change? Giving away full hoodies for free wasn't sustainable for us long-term. This way we can keep the VIP Hoodie exclusive to the FAM while making sure Poka can keep growing and dropping new pieces for everyone.

Everything else about VIP stays exactly the same: exclusive rewards and members-only benefits.

Already VIP? Unlock your hoodie here.